Doing a 360° Virtual Open House isn’t just beneficial during a Pandemic. Although having this resource during COVID-19 has undoubtedly been a life-saver for many homeowners who need to sell their home, 360° virtual tours have implications far beyond just being a way to practice social distancing during the home buying/selling process.
Since shelter-in-place orders began, the growth rate for listing visits to homes that offer virtual tours has been twice as high as those without virtual tours. User visits were also 29% higher for listings featuring virtual tours, with increased engagement and a greater likelihood of a consumer connecting with an agent. According to realtor.com:
- Two thirds (64%) of its users took a virtual tour, and of those, 45% prefer listings that offer virtual tours
- 65% of home buyers believe virtual tours will continue to be a great resource in their home shopping process even after the pandemic
- An additional 8% think virtual tours can be a replacement for in-person tours
- When asked what they like about virtual tours, top responses include: They help me eliminate homes that aren’t for me (52%); they help me see the details of a home without having to step inside (43%); they help me create a shortlist of homes I want to see in person (38%), and they allow me to see more homes quickly without having to drive around to open houses (30%)